press release iconPress Release

Super Wings™ Jett to Soar the Skies in Macy’s Thanksgiving Day Parade®

May 23, 2017

 

Super Wings star, Jett, joins the high–flying, giant helium balloon lineup in the famed holiday spectacle taking off in front of more than 50 million spectators this November 

New York, NY and El Segundo, CA — May 23, 2017 — This Thanksgiving, Jett, the fun-loving transforming robot-plane from the animated preschool series Super Wings, has only one mission: to deliver smiles to families everywhere as he makes his debut as a giant character balloon in the 91st annual Macy’s Thanksgiving Day Parade®. On Thursday, Nov. 23, 2017, Jett will take flight in the famed spectacle delighting crowds of more than 3.5 million spectators lining the streets of New York City and more than 50 million people who gather together in households nationwide in celebration of the official start of the holiday season.

Everyone’s favorite robot-plane, Jett will reach extraordinary heights as he takes on a new form transforming into a giant character helium balloon measuring approximately 39 feet wide, 45 feet long, and 30 feet tall. In his larger-than-life configuration to match his personality, Jett will take off and soar through the streets of New York City guided by more than 100 new friends on Parade day.

“We’re thrilled to kick off the holiday season by taking part in an event as iconic and loved as the Macy’s Thanksgiving Day Parade,” said Jean-Christophe Pean, president, Alpha Group US LLC and Europe. “The Alpha and Macy’s teams are working hard to deliver a balloon that will solidify Super Wings as a trailblazing preschool brand that inspires both fans and newcomers alike, to learn and appreciate cultural diversity, and that teaches the importance of friendship, teamwork, and problem-solving.”

“The Macy’s Parade team is excited to welcome Super Wings and its high flying star Jett to the famed balloon lineup of the nation’s most beloved annual spectacle,” said Jordan Dabby, vice president, Partnership Marketing, Macy’s Parade & Entertainment Group. “Always on an adventure, Jett’s next destination will be the Big Apple. With his signature charm in full display, Jett will transform from his traditional animated form into a soaring giant helping to deliver joy to millions of spectators this Thanksgiving, just like he does every day in the beloved preschool series.”

Super Wings is an action-packed preschool series about an adorable transforming robot-plane named Jett who travels the world delivering packages to children. On every delivery, Jett encounters a new problem that he and his friends the Super Wings must work together to solve. The show currently ranks No. 1 among children ages 2-5 on NBC Sprout and focuses on issues of creative problem solving, cultural diversity and the environment. Season two will feature fresh storylines and new destinations, and will introduce additional exciting characters.

The Super Wings series is available for viewing on NBC Sprout, Super Wings TV on YouTube and various streaming services. The line of toys by Alpha Group US LLC includes playsets, transforming characters and more, all based on the animated series, currently available online and in stores nationwide. Toys based on the all-new second season will be available fall 2017.

The 91st annual Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 23, 2017 from 9 a.m. to noon in all time zones.

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About the Macy’s Thanksgiving Day Parade:
With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For more than 90 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons.  For more information on the Macy’s Parade please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495 and join the social conversation via #MacysParade.

About The Alpha Group US LLC:

The Alpha Group US is a wholly owned subsidiary of the China -based Alpha Group Co. Ltd. (SZSE=002292), one of the largest and most successful animation, toy, and entertainment groups in Asia. With a mission of providing engaging entertainment experiences, linking superior animation content with high quality toys and games for kids and their parents, Alpha takes play seriously. Their portfolio of brands, including Super Wings™, Sky Rover™, Drone Force™ and Regal Academy™, appeals to both boys and girls across a wide range of ages. There is something for everyone, and much more on the horizon! www.gdalpha.com