press release iconPress Release


October 19, 2017


Macy’s Santaland at Herald Square in New York opens on Friday, November 24

New reservation system will help minimize wait time to see the one and only Santa


New York, NY – October 2017 – Beginning November 24, as the young and young-at-heart enter Santaland on the eighth floor of Macy’s Herald Square flagship store in New York, they will be transported into a fantasy world of glittering pine trees, snow-capped mountains, twinkling lights, cuddly animals and gingerbread cookies. Every holiday season, visitors from around the world gather at the 13,000 square foot Christmas Village overflowing with holiday treasures for a special visit with the one and only Santa Claus.

New this year at Santaland, visits with Santa are by reservation only. Customers can go online to pick a pre-selected time slot between 30 minutes and 5 days in advance of their visit. The new reservation system will help minimize the wait time to see Santa and elevate the customer holiday experience.

The journey begins with the dazzling Miracle on 34th Street holiday window vignettes to prepare guests for the magical moments ahead. Next guests pass by the Hallmark Channel Ticket Window before boarding the Macy’s Santaland Express, which sweeps visitors through a rarely seen world of wintertime wonder and enchantment. On board this charming train façade, visitors pass through North Pole villages and snow covered fields on their way to meet Mr. Kringle.

After the bumpy train ride, visitors descend into a captivating winter wonderland – also known as the North Pole! Santa’s elves eagerly greet the passengers while lights, garlands, and crystal sparkle overhead and adorn every corner. At The Welcome Station, eager spectators will find Santa’s little helpers who can help guests prepare for their much-anticipated visit with the Man in Red.

The first attraction guests will notice is the Dominoâ Sugar Bake Shoppe where freshly baked gingerbread cookies and decadent mini cupcakes are set out to cool. Giant gingerbread men keep a watchful eye over the baked goods to shoo away sneaky snackers.

Close by, the Aflac Ducks will be gleefully enjoying the holiday festivities as they have in year’s past.

Around the bend, igloos and ice sculptures make way for Christmas trees, holly and colorful poinsettias, as visitors discover they have entered The Enchanted Forest.

Through the brush, children of all ages will be delighted and amused as they enjoy a tree decorating scene put on by animatronic animals.

The Enchanted Forest leads the way to the Rainbow Bridge, a colorful sight for all to see. Train whistles ahead announce the impressive Lionel TrainsÒ Industrial City. Six complete sets of authentic trains and tracks surrounding a six-foot tall Christmas tree are also on their way to visit Santa Claus to deliver last minute holiday wish lists. The massive display includes a series of steam engines, tankers and locomotives.

Continuing on, they arrive at Santa’s Workshop where all the trinkets and gadgets delivered on Christmas Eve are imagined, constructed, and prepared to be loaded onto Santa’s sleigh, which will be stacked high with glittering presents.

As visitors pass through Town Hall and peek around the corner, they can catch a glimpse of a cozy stable, where Santa’s sleigh is being prepped and his reindeer are resting before their magical Christmas Eve journey. The shiny red sleigh front and center is a reminder to all who pass that Santa Claus is coming to town.

Finally, beaming elves personally escort awe-struck children of all ages through a gigantic archway leading into a thick maze of pine trees. Once through, they have arrived in the One and Only Santa Claus’s home, where the jolly old man is ready to scoop his visitors onto his lap and ask them what they would like for Christmas. They’ll be certain it’s him once they hear his infectious Ho Ho Ho and signature Merry Christmas!

Their visit will end as each child receives a small keepsake from Santa to commemorate their experience. Santa greets children of all ages, both naughty and nice, at Macy’s Herald Square daily from Friday, November 24 through Christmas Eve, Sunday, December 24.

To make a reservation for Macy's Santaland please visit beginning on November 20 and for further information about the experience, contact Macy's Holiday Hotline at (212) 494-4495. There is only one appointment per customer and the Macy's Santaland experience is free and open to the public.


CONTACTS:  Emily Hawkins, Macy’s Media Relations


Alicia Hart, Macy’s Media Relations



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