NEW YORK, NY - May 4, 2016 – Macy’s is calling on all charities to participate in its 11th annual national “Shop For A Cause” program – a unique shopping event dedicated to supporting local nonprofit organizations’ fundraising efforts. Formerly a one-day initiative, this year Macy’s has extended “Shop For A Cause” to a weekend-long event beginning Friday, Aug. 26 through Sunday, Aug. 28, 2016. Charities are invited to sign up now at macys.com/shopforacause. Since 2006, the program has helped raise tens of millions of dollars for charities throughout the country, and more than 5,000 charities signed up to participate last year.
“At Macy’s, we believe in supporting the communities where our customers and associates live and work,” said Holly Thomas, Macy’s group vice president of cause marketing. “That is why we are so proud of Shop For A Cause, which has helped raise tens of millions of dollars for charitable organizations since 2006. With this year’s extension to a weekend-long event, we’re offering even more opportunity to support local and national causes, and thanking our customers with special savings at Macy’s.”
To qualify to participate, charitable organizations must have a 501(c) 3 or other recognized tax-exempt status. To apply, qualified charities should log onto macys.com/shopforacause and submit their application online. Macy’s will provide participating organizations with shopping passes to sell for $5 each, and the organization will keep 100 percent of the proceeds for every shopping pass that it sells.
Customers can purchase a $5 Shop For A Cause savings pass from their favorite participating charity, then use the pass in any Macy’s store location all weekend from Friday, Aug. 26 through Sunday, Aug. 28, 2016, and enjoy spectacular discounts.
From Aug. 15 through Aug. 28, 2016, customers will be invited to give $5 to the March of Dimes®, the nation’s leading nonprofit for pregnancy and baby health, at any Macy’s register and receive a shopping pass valid for special discounts all-day on most regular, sale and clearance purchases (some exclusions apply) on Aug. 26 through Aug. 28. Online customers may participate, too, on macys.com on Aug. 26-28.
For more information or to search for participating local charities, visit macys.com/shopforacause.
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.
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CONTACTS: Julie Strider Fukami