NEW YORK, NY – July 18, 2016 – This fall, Macy’s is helping kids kick the school year off in high style. With throwback 90s looks ruling the runways, Macy’s is offering returning students a nod to old school trends, along with incredible savings on clothing, accessories and dorm items to make this year’s start to school the most anticipated yet.
“The excitement of heading back to school is punctuated by the art of back-to-school shopping,” said Cassandra Jones, Macy’s senior vice president – fashion. “Macys aims to make that the ultimate experience, offering the latest styles and trends in everything from the right outfit to the right dorm accessories, ensuring students can head back to class in style.”
Junior girls channel the 90s, sporting casual looks with plenty of attitude, inspired by the grunge style of plaid shirts, distressed denim and overalls. Denim in all silhouettes is bigger than ever this year, from dresses to shirts to wide-legged jeans. Paired with chunky platforms and booties, these iconic 90s pieces get a fun and fresh update perfect for the classroom.
For young men, the 90s comeback continues with denim styles from classic to distressed. Cuffed jeans are paired with high-top chukkas, which are given a trendy update with athletic soles. Tees with graphics of classic 90s video games, TV shows and witty memes give the old school t-shirt and jeans uniform a modern and quirky bent.
The 90s craze applies to fashion for kids, as well, but in a more scaled down version. Young girls sporting flannel dresses or cuffed denim will rock the halls, while boys in graphic throwback tees with gaming and skateboard images will rule the school in comfort.
Shoppers will have the best selections to choose from at Macy’s, the back-to-school destination for savings and style. Find all the go-tos they can’t live without—tops and tees, rompers and dresses, pants and jeans—even the true essentials like uniforms. Also, add in all the finishing touches—from hoodies, sweaters and jackets down to underwear, socks and shoes. Brands including Levi’s, Betsey Johnson, Benefit, Martha Stewart Whim, American Rag and Epic Threads have some of the best deals to match every kid’s preferred school day look. Visit your local Macy’s store and macys.com for savings throughout the season.
Whether a first year away or packing it up for the last time, college living is cool and trendy with lifestyle essentials from Macy’s. Whim comforter sets in fresh new patterns offer options to fit each student’s personal living space. Studying is stylish with Poppin desk sets and accessories. Colorful letter trays and pencil pouches make organization fun. A Joy Mangano mini steamer is easy to store in a small dorm living space and keeps wrinkles away and help show off new, flawless threads on campus.
Macy’s partnered with Grammy®, Tony® and Academy Award®-winning legend Sir Elton John, along with Grammy and Golden Globe®-winning icon Lady Gaga to create Love Bravery, a high-spirited, limited-edition line of clothing and accessories that inspire compassion and combat prejudice. Perfect for anyone heading back to school, Love Bravery includes shirts, sweats, outerwear, clutches, backpacks, scarves, beanies, keychains, pins and even speakers, water bottles and skateboards, all rendered in vibrant graphic prints and designs that fuse both artists’ renowned musical talent and revered inimitable style. Love Bravery is sold exclusively at select Macy’s stores and on macys.com/lovebravery, with 25 percent of the purchase price benefitting Born This Way Foundation and the Elton John AIDS Foundation, and will be available globally later this year. All donations from the limited-edition line, on sale through Aug. 30, 2016, will be made to Born This Way Foundation, which will use 50 percent to support the Elton John AIDS Foundation.
In-Store Celebrations Nationwide
Macy’s is throwing back to the 90s through in-store themed events nationwide that prove everything old is cool again. On Saturdays from Aug. 6 to 27 at select stores, Macy’s will host throwback-themed shopping parties with awesome activities, including styling tips and fashion must-haves, photo booths with totally 90s props, and a DJ spinning old school beats. Cosmetic outposts with makeup artists will provide 90s-inspired beauty makeovers to show how to flawlessly achieve a throwback look with a modern twist. To add to the excitement, actresses Katie Cassidy and Ashley Rickards will be making several store appearances for a photo-op and meet and greet with customers. For the 4*1*1, visit macys.com/events.
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.
Billy Dumé, Macy’s Media Relations
Tracy Davis, Macy’s Media Relations