Home to Macy’s branded memorabilia and souvenirs, Macy’s Arcade features gifts inspired by the department store’s iconic events such as the Macy’s Thanksgiving Day Parade®, Macy’s 4th of July Fireworks®, and Macy’s Flower Show.
Catering to the customer’s desire for designer and brand-name eyewear, Macy’s exclusive partnership with Sunglass Hut offers a comprehensive assortment of premium fashion, luxury, and sports styles and brands, located in multiple outposts throughout the Broadway and Seventh Avenue buildings.
The landmark renovation of Macy’s Herald Square transformed the Main Broadway entrance into retail theater with a completely re-imagined 19,000 square foot Luxury Hall featuring some of the most internationally recognizable high-end labels in the world. The Luxury Hall created a spectacular stage for fashion’s most iconic brands with side-by-side, multi-level shops soaring three levels and spanning a city block – a first within a department store setting. Second only in scale to each brand’s own flagship location, the luxury shops by Louis Vuitton, Gucci, Burberry, and Longchamp now have a new midtown address at the World’s Largest Store.
The Apple Shop on the highly trafficked Main Floor of Macy’s Herald Square converges fashion, beauty, and technology into a unique retail experience. The shop is the first of its kind in any U.S. department store and is nestled in the beauty department amidst an assortment of cosmetics and fragrance outposts. Macy’s Apple Shop offers a variety of top Apple products and accessories including iPhone, iPad, MacBook, and Apple Watch.
To enhance its offering of active footwear, Macy’s partnered with Finish Line to bring its stellar assortment to Macy’s across the nation. Within Herald Square, three Finish Line shops in the Women’s, Men’s, and Kids’ departments offer customers an abundance of sport and lifestyle options and position Macy’s as a sneaker mecca.
Located on the Men’s active floor, the Lids/Locker Room by Lids Shop features an assortment of branded sports apparel as well as a customization station. The shop was created with sports enthusiasts in mind and features live feeds of sporting events on LED screens.
Located on the eighth floor of the flagship, Macy’s Herald Square features a full service bridal salon by Demetrios offering an expansive range of wedding gowns and bridal party dresses.