In an effort to elevate its status as a pre-eminent global shopping destination, in 2011, Macy’s announced its Herald Square flagship would undergo a four-year $400 million reinvention. The remodel was unlike any other renovation project in modern retail history. Its magnitude was massive and its impact impressive, as it transformed the store with the singular goal of creating the most dynamic shopping environment for customers. The historic renovation propelled the future vision of this iconic department store by allowing Macy’s to expand its merchandise offerings and elevate the customer shopping experience through cutting-edge design, service, and state-of-the-art technology.
Significant changes to the Broadway Building were introduced during the first phase of the remodel in 2012. The unprecedented renovation introduced shoppers to The World’s Largest Shoe Floor and the Herald Square Café on the second floor. A new Luxury Hall refashioned the majestic Broadway Building showcasing multi-level shops by Louis Vuitton, Gucci, Burberry, and Longchamp, creating a visually stunning and spectacular entrée to the Main Floor, reminiscent of the store’s former Grand Hall of Commerce.
The Memorial Entrance on 34th street between Broadway and 7th Avenue was re-opened to the public post-renovation. The entrance features a historic bronze memorial plaque honoring the store’s owner Isidor Straus, and his wife, Ida, who died on the Titanic.
Completed in 2015, the renovation opened bricked-up windows, laid 47,000 square feet of new marble, added 300 fitting rooms, and brought an additional 100,000 square feet of selling space to the flagship which now totals approximately 1.2 million square feet. Touching nearly all floors of the store, the historic renovation of Macy’s Herald square was re-imagined for the next generation of shoppers.